Safe, Effective Search Engine Optimization
I will guide you on a safe way, "White Hat" Seo that really work and won't get your site banned
SEO Definition
Search engine optimization know as (Seo) is the way of improving the uniqueness of your content and quantity of your website traffic to help a better ranking in search results.
Here are two types of Seo: The On-page Seo and The Off-page Seo
On Page Seo
On Page Seo is the process of optimizing all the copy on your website which includes meta title, headers, images, category, alt tags, internal links between your quality content.
Here are some tips for On-page Seo
1. Research the keyword you want to add on your website:
Keyword research is the best way search engine optimization (Seo) professional, use to find terms or pharse that people enter into the search engines to search for information, services and products
Decide the pharse that you want to rank on search results. Do research on the keyword that have high importance, search volume and less competitive.
2. Optimize Metadata
Meta tags is snippet of text that tell Google about the content of your website
Make sure your meta data include important content and relevant keyword term to have a great chance to rank in search result.
3. Internal Linking:
Internal linking is a hyperlink or url linking to other pages of your website and it decrese a website bounce rate and optimization.
Insert the links to your targeted keyword in your content and link it to similar pages in your website to make Google rank your site and make it user friendly.
4. Posting a unique and long content:
It is shown that website with longer content tend to rank higher than that of the short content why?
Because longer content helps to improve the ranking on Google search result.
Your target should be at least 2000 words and your minimum should be 1000 words in every article, This will increase your website traffic and Ranking in search result
5. Video SEO strategy
Adding YouTube video helps in ranking of your webpage, By adding videos to your website help to keep visitor for a longer period of time to make Google recognize the quality of your content.
It also helps to reduce bounce rate of your website because it keeps visitor in the website for a longer period.
6. Make sure that your site is fast
A slow website can be bad for visitors and search engine optimization (Seo).
And also make your site ranking low in search results, This means website will turn up to have a low website traffic and ad revenue losses.
There are many way to improve your website speed for example using amp version and WordPress plugins on your website.
For WordPress user there are a lots of plugins out there on the net that helps to improve your website speed, All you need to do is to install and activate it.
7. Your Website should be mobile friendly:
Mobile friendly is when your site perform or function well on mobile devices like phones and tablets. To make it easy for visitors to read your content using their smart phone or tablet.
Check the Mobile-Friendly Test tool by Google to see if your website is mobile friendly.
Off-page Seo
Off-page Seo is pretty much everything that goes beyond your website.
Off-page Seo is all about building exposure, popularity and trust for your website, most individual associate Off-page Seo by building link in other reputable website back to their own site.
Here are some tips for Off-page Seo
8. Building quality backlinks:
Building quality backlinks is the most useful and difficult in Seo strategy, why?
Because without quality backlinks your website won't rank in search results.
Most website with relevant backlinks tends to rank higher more than the rest. While i will guide you on the tactics to get a quality backlink.
Guest Posting:
Many Guest posting website will accept and publish your blog post. Ensure that the website is important to your work and make sure to include a link back to your website. Some example of guest posting are ezine..., .....
Answering question on Quora:
Quora is a site where audience's create the content entirely. Vistors or users ask questions via threads and others a users answer them.
It's basically look like a forum but the threads have a "upvotes" which signify the worth of the answer therefore making it rank at the top of their website.
Why Quora is very important?
It's important for blogs that is based on traffic.
It's increase ad revenue and affiliate marketing.
It's important for website that sells content products.
It's also important for bloggers that want to establish their subject matters.
Promoting your blog:
Promoting your blog content is very important, to let audience's know the existence of your blog and to improve ranking in top search results.
The more you promote your blog, the better ranking of your website in search results, there are lot of Media that allows you to share or summit your content on their website.
Be sure to add relevant link back to your website and inform the person by sending an email.
Social media marketing:
This is the top place where professional use to market their content from their website.
Although Google is not concerned with your social media ranking but you can easily improve your ranking and website traffic on Facebook, Twitter, Instagram, Google+ and LinkedIn.
The more you post your blog link on your social networks, the more chance people visit your website, the more traffic and the more ad revenue you get.
Conclusion
To conclude, This list of treads change in every Year. And of the opinion of some Seo expert, and of 2020 backlinks was the third on list of importance of website ranking.
If you are wondering of getting more traffic and ranking on your website, Remember the 12 method I list here in this article, in the end Google rank the site the Visitors accept.
If you have any issue or Anything i missed? Please feel free to drop it in the comment section.